Notes to Follow in Creating Your Business Cards

January 21st, 2010 by chineeprint

In business, you are in constant competition with emerging companies that offer same products and services like you do. You must be very creative in executing the materials that you use for your promotion strategies. In addition, this includes the one thing that you must never be caught without, your business cards.

Business cards are essential to entrepreneurs, professionals and everyone who has some business going on for them or are selling some products and services. Even if you still cannot afford other means of promotion, you can depend on your cards to help you in cases wherein you are suddenly faced with people who can be a potential client or business prospect. However, you must make sure that your cards will represent you well. People’s first impressions on you will be contingent on what they will see on the cards that you hand out to them. The cards will help you report to people who you are. So be very careful in analyzing the factors and elements that you will use in generating the kinds of cards that will make you look lovely to your target market.

1.      Information. It all is contingent on you what details you require to include on your materials. You can prefer to be a minimalist. In addition, you can pick to tell everything that you think is essential about you. Here is a list of the kinds of details that you may require to include on your cards.

•       Your name, title and business name

•       Company logo

•       Important addresses, if you have over one business location

•       Contact numbers, including landline, mobile and fax numbers

•       Web-site and email address

•       Tag line or catch phrase that you use on your business.

If you are a professional, here is some more vital info that you may require to include on your cards.

•       Academic or professional designations

•       Your affiliations

If you own an institution or an organization, you can incorporate the following

•       Name of your organization

•       Your organization’s mission and vision

•       Invitation to people to contribute or join in

•       Sponsorships

2.      Other ideas… The back part of your cards can contain more information that you were not able to include at the front. This will add impact on your cards. This will also make the cards more useful and so you will be able to benefit more in the process. Here are some things that you can use in this regard.

After you have got everything planned accordingly to generate the kind of business cards that can help you improve whatever ventures you are in to, you must make sure of another important thing. Make sure that you only let the right printing company handle the job.

•       A preview of your web page

•       Handy info that your target market can use for speedy reference like conversion table, definition of terms that are widely used on your profession and the likes

•       Referral card

•       Appointment card

•       It can also contain your adverts

Tags: ,
Posted in Printing | No Comments »

Marketing Postcard That Look Professional

January 19th, 2010 by chineeprint

Say it all in the picture

Simple is more. In postcards, this is a lovely maxim. Unlike posters and brochures which have a lot more room for images, postcards are limited to their small dimensions because of their nature. This means you have limited space to work with. The worst thing you can do in this situation is to fill that small space with all the text and images that your promotion team asks for. This leads to a cluttered looking color postcard design.

Keeping a professional look for postcard printing is essential for your business. Color postcard printing is not a simple promotion project. Its designs need critical thought that considers all aspects of the message that must be given to the receiver. If you are new to postcard printing, or a professional that wants to review, then here are a few pointers on how to make your promotion postcard look professional.

Minimize text on the cover

As they said above, you ought to try to send your postcard message in one gigantic picture. Adding text to this picture can help, but it must be as minimal as you can manage it. Much text on a postcard design is a sign of a bad postcard-printing concept. This means you cannot convey your message without having to directly tell it. In addition, plenty of text can actually steal attention away from the postcard picture itself. This is something that you ought to not permit. It is a postcard after all and not a brochure.

That is why you need to say it all in one picture. Using only one primary picture that captures your message will make the reader focus in that message alone. This picture should embody the message that you need to convey. For example, a travel postcard for a luxury location will usually have postcard designs that promote that luxury lifestyle. It tells the reader that “you can be like this” or that he or he ought to deserve something like that. In fact, it can have plenty of levels of messages if you are creative with your picture. Capturing or designing that one times correct color postcard picture should be since one picture can and should paint a thousand words.

Seldom sound or look much like an advertisement

People receive junk mail all the time. Some even receive junk postcards. These junk mails usually involve some promotion message or promotion ploy. People are used to such things that one times, they see a postcard that remotely looks like an advertisement, they throw it out. That is why you need to design your postcards in such a way that they do not blatantly promote. Your images and messages should be subtle, playing to the needs and wants of the customers without selling the business much. This is a mark of professional postcards. So easy on those “you may have already won” ads and try as much as possible to add some kind of mystery or interesting fact in your postcard designs.

Those should guide you in making your postcard-printing project more professional. Recall these pointers and you will not must worry much on the finish product of your postcards.

Use your company logo with taste

Finally, most businesses need their postcards to have their logo attached. This is a fine practice. However, the logo must not overpower the overall postcard design. Therefore, to have a professional looking postcard you need to have the logo placed in a corner where it can be seen, but would not take much attention out of the main picture. If you are creative, you can even integrate the logo to the postcard picture if you can. This will be a lovely and professional touch.

Tags: ,
Posted in Printing | No Comments »

Printed Greeting Cards

January 16th, 2010 by chineeprint

The relationship established with customers is imperative to today’s business environment. Greeting cards are a vital correspondence piece that builds customer loyalty, referrals, and strengthens the name and picture of your company. The custom greeting card is two of the most frequently used customer building printed promotion piece in business today.

Two generic greeting card can be transformed in to several different messages and personalized per client. A simple greeting card can modify the attitude that your customers have about you or your business. It says that you take the time for your clients and service is imperative and important for your company. Two greeting card can make a massive impact on your sales, referrals, and repeat business.

In our competitive industries and the increased use of online speedy shopping it is important to create a relationship with your customer, to keep them happy and coming back to your establishment. It is important to build and maintain your customer relationship management and the easiest and cheapest way to do this is with a custom greeting card.

Build loyalty, restore relationships, and add a personal touch with a personalized greeting card or note card. E-mail and e-cards tend to be impersonal and does not have the same lasting effect, make sure you take the time to personalize your message with a printed, handwritten greeting card.

Send the best using full color print greeting cards and note cards for any occasion. Four-color greeting cards make it not as hard to deliver your message in a more efficient and effective way. 4-color note cards are great to thank and to recall special events and send a more meaningful card to your recipients.

Our printing company offers a variety of printed greeting card options. Printed greeting cards are 5×7. Note card prints are 4 ¼ x 5 ½. Print full color on two sides with a choice of a blank, black, or a full color back. They also come scored. Folding can be done for a small additional charge 10 pt C1 S 100# uncoated matte cover or 120# gloss cover. Blank envelopes are available.

Tags:
Posted in Printing | No Comments »

Play Your Business Cards Right

January 13th, 2010 by chineeprint

Failure to achieve your objective comes from different factors when you are in business. However, I think one of the most crucial factors that can either help or impede your success especially in your marketing campaign is your business card printing.

The very first thing that your target clients would see and read from you is your print business card. So what image do you convey when you are printing business cards? Does it look elegant and professional? Do your cards say that you make promises you can keep? Or are your cards telling your target clients to back off because you do not know what you are saying?

Many business images have been just because of their business card printing. When you promote yourself in your business cards, you need to understand the significance of doing it adequately. Many business cards get stored and worse, dumped in the trashcan because they lack the X-factor that pique the interest of the target clients.

To start with, failed printing business cards often begin with the logo. If your logo does not effectively convey the kind of image you have, it definitely falls short of providing your target clients with the appropriate information about you. Then you have a message that does not steer any reaction from your target clients. Obviously, a business that has these in their business card printing should have second thoughts before they even print out their cards. Even before the layout should pass, muster. Better to fire your graphic artist for thinking that mediocre business cards can get any client, prospect or other wise.

A poorly done business card reflects, well, a poor image for your business. It just says that you are a failure and you do not deserve to be any chance of convincing them that you can do any good. It is harsh, but that is the reality of marketing.

The way to have a successful marketing campaign is to look at your business through the eyes of your target clients. When you do not, the results can either damage your reputation or severely devastate a business even if that business is in the Fortune 500 list. Because you see, how people judge a person is the same in how they judge a business. Negative impressions do make a big difference. Unprofessional and confusing messages in your business cards tell your prospects that you are unreliable and untrustworthy.

However, business card printing that is poorly does not mean that you are worse than your competition in the service department. It is just that your competition did a better job of printing business cards. They did a fine job of playing their cards right.

To achieve a better marketing image, you have to have a goal then. The goal should be to convey a strong, precise and compelling message that sets you apart from your competition; the kind of brand that would make your target clients hard put to resist your offer. When you play your cards right, you have better chances of getting positive impressions that increase your chances of success.

Tags: , ,
Posted in Printing | No Comments »

Ads of Online Business Card Printing

January 9th, 2010 by chineeprint

On the contrary, however, online business card printing is the easiest, cheapest and most assured way of printing your custom business cards. They take the best of what nice quality business card printing company’s offer and join it with the ease and accessibility of the Net. If anything can be said about online business card printing, it is the best way to print business cards for any busy entrepreneur.

Still unconvinced? Then read on. Here they have broken the popular misconceptions about online business card printing. I hope that after reading it you will realize that it is that easy to print business cards online.

Afterwards, you need to return, see the samples and then approve or redesign the cards. By the time you are ready for printing, you would have waster a few precious hours of your time. For most of us who still have businesses to run, and people to meet this can be a hassle. (As well as a lost business opportunity)

Saves your time

The first advantage of online business card printing is of work the saved time. The trouble with going to “traditional” printers is that sometimes you must go their office and say or pick what you need. Though this gives you a remarkable sense of control over the completely printing process, this will take time. You must go to the printers, talk to their designer and have a sample made.

Placing your order at an online business card printer however, takes only about a few minutes. This happens at the comfort of your own office. You can easily find great business card printers over the Net within seconds.

Compare their prices easily and find the best four for you. Afterwards, all you must do is to input all the needed information the printer needs including payment details and delivery dates. It should only take you a few minutes if you already have an idea of how your full color business cards will look like. If you are still undecided, you can easily browse back to their page later. It is that easy.

Reliable Online Printers have setup shop

Lastly, many online printers are reliable and credible. Legitimate business card printing services are abounding on the Net and most have roots from the traditional offline mode of printing. This assures you of the quality of the business cards they produce. Look at the printer’s company information, and read testimonials and forum posts that attest to the reliability of online printers. Most of their sample products should also be in display online. You can judge their work considerably from that.

Diminishes the cost

Online business card printing is comparatively cheaper than doing it offline. First, you do not must go to the printing house itself. That’s gasoline already saved for better purposes. Next, since online business cards have a variety of full color business card templates, you do not must hire an expensive graphics designer to generate a design for you. Some online business card printing companies even offer free applications that let you design your own custom business card to submit to them. This diminishes the cost of printing business cards since you do not must pay for labor or application costs.

I hope you are convinced that online business card printing is the way to go. It is faster and not as hard to do. It is cheaper and can generate color business cards of equal or better quality when compared to offline printers. All these traits make online business card printing the best choice, if you are a busy businessperson

Tags: ,
Posted in Printing | No Comments »

The Many Uses of Postcard Printing

January 7th, 2010 by chineeprint

1. Postcards are fundamentally souvenir photos. This is the original and most widely accepted use for any postcard. You can use this idea by featuring the sites of your business area then include at the back your products or services. This way you are not only introducing your product or service, you are also attracting tourists to the area, which, needless to say, increases opportunities. In both cases, you are generating new business potentials.

Postcard printing is an essential marketing device most for medium sized businesses. Any business must have this device as part of their marketing strategy because postcards are generally easy to design and cheap. Most importantly, they are flexible marketing tools as they can be used for any purpose. Read on and learn what other uses you may have for your postcard printing.

2. Your souvenir postcards can also be used as gift certificates or discount cards. Tourists are new to the area and they are always looking for bargains or hole in the walls that offer great food or drinks and this is your opportunity to seize those traveling bunch. Your postcards can offer directions to your shop or restaurant and with it some offer that, as the Godfather would say, is hard to refuse.

3. Postcards are also instant thank you note cards. A little scribble at the back of your business’s postcard and you will surely win your clients or customers trust. A note of appreciation always goes a long way. It shows that you are not there to make speedy money but you are there because you care about your clients. This gesture of kindness, as a lot marketing experts claim, is an essential ingredient in any marketing strategy.

5. Postcard printing can serve as invitations. If you have an event, why not use postcards to invite people to grace your opening, show, sale, etc. A fantastic idea that is cost effective because you do not require printing another invitation. Scribble a personal note and people will surely feel important and they are more likely to attend the event.

4. Postcards are nice teasers. Anticipation is the name of the game. This is similar to how film outfits excite moviegoers. Why not use this strategy to attract potential clients or customers to an upcoming business venture or a new product.

Tags: ,
Posted in Printing | No Comments »

Get the Most Out Of Your Business Cards

January 4th, 2010 by chineeprint

Probably the most important tool to have when you are in a trade show or exhibit is your print business cards. In fact, your business card printing is so crucial at these times because these are special opportunities for you to build and increase your network.

Your print business cards are very important– whether it is a positive or negative one; it all depends on your cards. In addition, your business card printing may be the last that your target clients will have to remind them of you. Every time they take it out and look at it, your cards are the lasting collaterals that say a lot about who you are and how you operate your business.

During trade shows and networking events, it is not the number of print business cards that you have handed out that makes a big difference. you got from other businesses as well. Instead, the success of your marketing campaign lies on how many connections you have made during the event. This means that if you want to be effective, be sure to build relationships instead of a stockpile of business cards.

For you to get the most out of your business card printing, be sure to remember these suggestions so you can build lasting relationships rather than an empty collection of cards:

Never forget to bring your business cards with you. Always carry your cards with you even if you are just going to buy milk at the local grocer. Remember that each place, time and person you meet is an opportunity for you to market your business.

Hand out clean business cards. People do expect professionalism and expertise when they deal with any company. Clean and clear business card prints tell so much of what kind of company you have. Incorrect and crossed out information definitely provides a bad impression on how you handle your business. Not only do you reflect a disorganized company, but you also convey an organization that borders on mediocrity and inefficiency. So how can you expect your target clients to rely on you?

Always have a handy supply with you. It is not that expensive and difficult to print business cards nowadays. In fact, there are many business card printing companies online and out that can help you produce a fresh stock regularly. Therefore, there is really no excuse for you not to have one when there is an opportunity for you to hand it out. Always take stock of your supply, and order right away if you see that you are already low in number.

Similarly, ask for a business card when you meet another person. In any business meeting, it shows good manners to ask for the person’s card first before you hand out yours. In fact, you have to ask politely if you can also give that person your card. It’s not right to always assume that they would be interested in getting your card. Hand it out only when the other person gives his or her consent.

Finally, write a note at the back of the business card to help you remember the person. This is especially helpful when you make a follow up call after the meeting.

Another word of advice: avoid writing the details in front of the person who gave you the card. Some people may feel offended because they have invested so much in printing their business cards. If you really need to write the details right away, you can always ask permission to do so.

Tags: , ,
Posted in Printing | No Comments »

Have you hear of rich black

December 28th, 2009 by chineeprint

Care must be taken when using electronic design programs; for example, when managing a CMYK document in Adobe Photoshop, “black” may or may not equal 100%K depending on the CMYK profile specified in the image’s settings, and Photoshop will represent the various tones using RGB values close to black; whereas in an RGB document, “black” always equals RGB value (0,0,0).

Another reason to use rich black for small areas of black is to avoid trapping issues. Rich black is often used for text printed over a picture or colored background, because otherwise any slight mis-registration between printing plates would produce a white or colored halo around the text, making it much harder to read.

In some cases the process of preparing a work to print may include conversions to CMYK from RGB or other color spaces. The amount of black mixed with C,M,Y inks can be expressed as a process of under color removal or under color addition, though increasingly the entire conversion process is done using an ICC profile which expresses both the conversion and the under color handling.

Tags: , ,
Posted in Printing | No Comments »

Beautiful Card

December 25th, 2009 by chineeprint

Preparation

When the designs are approved to for production, graphic artists and

technical production assistants are key to translating original artwork and scrawled words into a

pleasing, coordinated product that can be mass

produced. Thus, graphic designers might re-size artwork to make it fit a card, add color

underneath or on top, combine images with appropriate typefaces for the verse inside, etc. The

graphic designers must understand the capabilities of the printing machines and use only those numbers of colors

that can be successfully and economically printed. Artwork, transparencies, etc. and verse are united in a mock-up that is approved for

 

further development. When approved, all the specifications for the approved card

—everything from the illustration on the front to the verse inside to the UP code and price on

the back—are scanned or input onto a computer disk and sent to the printer.

Producing the printing plates

The printing process in controlled digitally. In the most modern printing , plates are created directly by exposure to lasers. A computer disk has

facilities

“recorded” the image to be reproduced. A plate is run through a machine in which a

computer is used to direct lasers to burn an image onto the metal plate. Each

color requires its own printing and the computer disk is programmed so that it outputs plate specifications for each

plate

individual color. It is most economical to print no more than four colors on a

card; thus, in most cases a disk produces.

Tags: , , ,
Posted in Printing | No Comments »

Three Tips to Succeed in Advertising Using the Digital Printing Technology

December 22nd, 2009 by chineeprint

Digital printing made it possible even for small time business owners to be able to advertise. The print medium has proven its effectiveness when it comes to marketing. There are also vast choices that you can choose from. You just have to know how to use them right in order to achieve your end goal.

Digital printing can produce a lot of advertisement forms. This technology can create a simple business card, direct mailing postcards, brochures, catalogs, even flyers. The good thing about this is that this can produce personalized copies. This is possible through on demand or variable data printing.

Not only will you be able to market using the print form, now you can use your tools to reach a lot of people. And by having your ads personalized, there are a lot of chances for your tools to be appreciated by those who will get them.

And with the digital process, large format ads can be done in just a matter of shorter period of time. You no longer have to wait for so many days before you can get your materials like posters and banners. It will only take some hours and the quality can compete with the best offset technique.

Now whether your prints ads were processed digitally or have gone through other methods like offset printing, there are some important considerations that you must bear in mind.

1. be consistent with the vital elements of your ads. This way, you will help people to easily remember such things and associate them with you. So from the start, decide on your logo, even the theme for colors, the fonts that you will use on how your company name will be written, among others.

You must use those elements in every printing ad that you are going to acquire. This starts with your business cards, to postcards and brochures. And you must also be consistent even with the large format ones.

You can also use such thought when dealing with the broadcast medium. Your marketing message must remain the same for a period until you deem that it’s time to change. If you are using an announcer, use the same one for the entire period of the promotion. This way, people will recognize such elements of your ads and associate them with your company, your products and services.

2. Give a time period for your ads. You cannot run an advertisement for a week and expect that it will be sufficient for people to remember you for the whole year. When using the print medium, you should follow up on your probable clients to make sure that they are still thinking about you. If they have already availed services from you, you can thank them or offer them more promotions. This way, people will think about you whenever they need the kind of services that you can give them.

3. Act according to a plan. You must create a marketing plan from the start. And you must follow each itinerary on the said plan. This way, you will have a guide and as a result, you can strategize better.

You can use these three tips on your next digital printing venture. This way, you can maximize all the potential of the technology to your advantage.

Tags: ,
Posted in Printing | No Comments »

« Older Entries